Practice brought into the classroom, and questions taken back out

Universities and business schools ask for teaching grounded in current practice. Practitioners need research to test what they believe. This page sets out the ways that exchange can work, and what is already on offer.

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I am Oksana Pashchenko, founder and director of go:lofty, a growth architecture practice working with founders and operators across Croatia, the wider European Union and beyond.

I hold a Global MBA from ESMT Berlin, accredited by AACSB, AMBA, EQUIS and FIBAA. ESMT is the German partner school in the Global Network for Advanced Management, the alliance founded by Yale School of Management in 2012 and now spanning more than thirty business schools.

I am the author of Growth Architecture: The Growth Operating Blueprint for AI-Native Founders and Operators, currently in its second edition. My work sits where strategy, operating models and go-to-market design meet, and most of it is built from engagements rather than from literature, which is precisely why I am interested in testing it against research.

Open to

Five ways this can work

Guest lectures

A single session for a cohort, in person in Europe or online. Typical subjects: growth architecture, operating models, go-to-market economics, public procurement as a route to market. Materials are prepared for the specific programme rather than reused.

Recurring teaching

A module or a term-length course, as visiting faculty or adjunct. Suited to MBA, executive education and master's programmes in management, entrepreneurship or strategy.

Academic publication

Co-authorship in peer-reviewed journals, with practice supplying the cases and the field access. The contribution is empirical rather than theoretical, offered by a practitioner rather than a career academic.

Joint research

Empirical work run with an institution, including access to live engagements, structured data from procurement and growth programmes, and practitioners willing to be studied.

A doctoral project

A part-time PhD, grounded in the practice rather than running alongside it. Supervisors and programmes where applied management research is taken seriously are welcome to make contact.

Get in touch

Write with the specifics

Programme, cohort, dates and what you want the session or the study to achieve. That is enough to answer properly. Enquiries from universities and business schools are answered within two working days.