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The book
Growth Architecture
Building the operating system behind a high-performance business
Growth usually stalls in the gap between what was decided and what actually happens on a Tuesday.
A practical book for founders, executives and growth leaders who are tired of chasing tactics and want a business that grows on purpose. Instead of another collection of growth hacks, it shows how to design a growth operating system: the loops, data, automation and operating model that connect strategy to everyday execution.
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Inside
What the book walks you through
Growth is usually treated as a marketing problem or a sales target. In practice, sustainable growth is an architectural property of the whole company.
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Translating business strategy into a clear growth model, operations and a North Star Metric.
02
Designing growth loops rather than funnels, across acquisition, activation, retention, monetisation and referral.
03
Building the data and analytics layer so decisions are driven by signal rather than noise.
04
Using automation and AI to remove repetitive work and protect teams from burnout.
05
Establishing an operating cadence and governance that keeps everyone aligned as the business scales.
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Who it is for
Written for the people who have to make it work
Founders and CEOs
Companies working hard without the clarity and control they want over how growth actually happens.
Heads of Growth and Product
Leaders who need loops and a measurement model rather than another quarter of disconnected campaigns.
RevOps and Marketing
Operators carrying the operational debt: inconsistent data, manual handoffs and tools bought before workflows were designed.
Strategy leaders
Executives who can write the strategy and need the operating expression of it, from pre-seed to global enterprise.
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Order
Available worldwide, in print and digital
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The author
Written from twenty years of practice
Oksana Pashchenko
Founder & Principal, go:lofty
A business strategist and operator working with founders, boards and senior executives to turn strategy into measurable operational results. Her background spans startups and large enterprises across B2B, B2C, DTC and B2G, with a focus on growth operating models, digital and MarTech ecosystems, and AI-enabled workflows.
Growth Architecture is a synthesis of twenty years in business and seven years of research and hands-on work with companies across industries and stages of maturity.
MBA, ESMT Berlin. Based in Split, working across the EU and North America.
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